IMPACT METHODOLOGY
We track impact on the balance sheet.
We believe impact must be built directly into how a company generates revenue.
When commercial scaling and systemic value move in lockstep, impact becomes a core competitive advantage. Below is the operational framework that translates our thesis into verifiable outcomes.
Our Impact Investment Themes
Our capital is deployed into high-growth technology that optimizes critical infrastructure and future-proofs essential systems.
Climate Adaptation & Resilience
66%
portfolio
companies
companies
56%
of deployed
capital
capital
Inclusive Health & Technology
33%
portfolio
companies
companies
44%
of deployed
capital
capital
Optimization of existing systems to accelerate decarbonization, resource efficiency, and systemic resilience, including:
- Resilient Critical Infrastructure
- Sustainable Energy Solutions
- Sustainable Food & Agriculture Systems
- Blue Economy & Marine Health
- Circular Economy & Waste Reduction
- Supply Chain Optimisation
Advancing inclusive, data-driven health solutions that improve outcomes and expand access, including:
- Early Detection, Diagnosis & Prevention
- Remote Patient Wellbeing
- FemTech & Women’s Health
- Assistive Tech (Disability, Neurodiversity & Aging)
- Financial Inclusion
SEE OUR PORTFOLIO
Our Theory of Change
Engineered for scale. Wired for impact.
Input
Activities
Output
Outcome
Impact
- Capital
(early stage > Series B) - Human capital
with multi-disciplinary founder expertise - Ecosystem and networks of founders, LPs, and corporations
- Firm’s values and culture—impact and commercially aligned
- High conviction investment process from sourcing to exit
- Impact integrated investment decisions (article 9, IRIS+, etc)
- Ecosystem activation and engagement
- Portfolio company support
- Strategic and catalytic LP engagement
Company & Portfolio level
- Accelerated geographic expansion and adoption of solutions
- Improved performance of portfolio companies
- Professionalised governance embedded
System-level
- Climate, health and inclusive tech innovation de-risked and in market
- Demonstration of impact and market return alignment
Climate Adaptation & Resilience
- Energy resilience
- Future-proofed supply chains and infrastructure
- Increased adoption of EV technologies
- Waste reduction across value chains
- Improved decision-making through data and AI
Inclusive Health & Technology
- Increased access to preventative and affordable healthcare
- AI- and data-driven improvements in health outcomes
- Increased solutions built by and for women and girls
- Purpose-built technologies for underserved populations
- Portfolio success → LP confidence → more capital → more impact
- New capital committed into impact investing
- Validation of impact making market returns
- Thriving ecosystem for mission-driven companies, investors and end beneficiaries
- Increased diversity in capital markets
Our Impact-Linked Investment Process
Where Financial Returns and Real-World Outcomes Run in Parallel
1
Rigorous Upfront Analysis
- Rating-based screening
- Validate theory of change
- Align impact with business model and exit trajectory
2
Embed Impact At Deal Close
- Set clear impact KPIs
- Include impact in legal terms
3
Keep Track
- Co-create impact tracking with stakeholders
- Align impact with business goals
- Continuously improve impact through a lean approach
4
Telling the Impact Story with Data
- Track both positive and negative outcomes
- Share quarterly updates and annual LP reports
- Publish annual impact report
- Openly share lessons learned
Impact Performance Methodology
Translating realised impact multiples into financial alignment
WakeUp Capital aims to utilise the Impact performance data of its Portfolio Companies to drive their business value, aligning Impact alongside financial returns.
1
Define 1 to 3 bespoke impact KPIs per portfolio company
2
Establish quantifiable milestones and strategic weightings on each impact KPI
3
Monitor ongoing progress and compute impact multiples at both company and portfolio levels
4
Continuously track data pipelines to verify real-world outcomes and impact performance
Portfolio Impact Target & Carry Scale
We codify our commitment to impact–return alignment through our Carry Scale, ensuring our financial rewards as fund managers are directly tied to the impact we underwrite.
Impact Performance Achieved
Above 80%
100% of the impact carry is distributed to the predefined carry recipients.
50% – 80%
Between 50% and 100% of the impact carry is distributed to the predefined carry recipients.
Below 50%
No impact carry is distributed to the predefined carry recipients.
Impact Risk Framework:
Evaluating Potential. Managing Uncertainty.
Our framework evaluates both the scale of a company's impact potential and the operational uncertainties that may affect whether impact is ultimately realised. We look beyond what impact a company intends to create.
Instead, our investment process assesses how securely that impact is embedded within the company's core commercial model, corporate governance, and long-term business strategy.
Impact Advisory Committee
Meeting regularly throughout the year, our independent Impact Advisory Committee (IAC) serves as a critical checkpoint, gatekeeper, and strategic engine across our investment lifecycle.
Drawing on extensive leadership across venture capital, private equity, tech entrepreneurship, and social enterprise, the IAC brings together seasoned experts in sustainability and community engagement to uphold rigour in Impact Measurement and Management (IMM). No investment proceeds to decision without the explicit review and formal recommendation of this committee.
Key committee activities include:
- Gatekeeping & Due Diligence: Evaluating early-stage deals for alignment with our core pillars while flagging impact risks.
- Review and challenge bespoke, company-specific impact KPIs prior to and following deal close.
- Review annual portfolio outcomes, track impact performance, and advise on strategy updates aligned with evolving global best practices.
Institutional-Grade Governance.
WakeUp Capital operates under the highest global standards of institutional governance and impact measurement, guided by five core values: Integrity, Curiosity, Stewardship, Collaboration, and Excellence. From strict European regulatory compliance to universally recognised data frameworks, our methodology is rigorous, standardised, and built for scrutiny. By balancing these high standards with a practical approach tailored to early-stage realities, we ensure rigorous compliance never compromises operational agility.
